The Ministry of Tourism Malaysia established MyCEB to market Malaysia as a top MICE (Meetings, Incentives, Conventions and Exhibitions) destination. It serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development.
 
MyCEB has also launched the Malaysia Major Events Unit (MME) to identify and assist home-grown events with the potential to attract international publicity and international turnouts.

MyCEB works closely with Tourism Malaysia offices worldwide to extend its services globally.

MyCEB’s role

• Facilitate bids for regional and international conventions, incentives and business events.
• Create cooperative industry platforms to sell and promote Malaysia's business event products and services.
• Advise and assist business event organisers to plan and promote their events internationally.
• Assist organisers in the selection of local products and service providers.
• Facilitate requests for support from government.
• Facilitate product development and to promote education, training and accreditation for the industry.